Sales strategy and pricing
We define audiences, channels, narrative and pricing policy by stage before spending a peso on media.
- →Demand analysis and competitive benchmarking
- →Pricing by unit and sales stage
- →Commercialization and pre-sale roadmap
Solutions · Developers
Your commercial armto sell the project.
Being a developer and selling aren't the same. We become the project's full commercial team: marketing, prospecting, closing and reporting under a pay-against-sales model. Low entry cost, high strategic value.
Marketing, content and media
We build the project brand, produce content and buy media with end-to-end tagging and analytics.
- →Branding, landing pages and storytelling
- →Photo, video, renders and virtual tours
- →Media in Meta, Google and local allies
Prospecting and closing with a dedicated team
CRM, scoring, multichannel outreach and a sales team trained to close, with legal and banking support.
- →Dedicated sales team for the project
- →CRM, nurturing and scheduling
- →Negotiation, financing and transfer
Reporting and continuous optimization
Weekly dashboard with real metrics: cost per lead, cost per closing, funnel conversion and absorption speed.
- →Weekly report for partners and management
- →Continuous channel and message tuning
- →Coordination with developer and construction
The real problem
Selling a project isn't building it.
Four pains we see repeated in developers with pre-sale, construction or finished inventory:
01
You don't have a dedicated sales & marketing team
Hiring, training and retention cost time, fixed salaries, benefits and constant turnover.
02
You spend on media without real traceability
You pay for ads, scattered leads arrive, no one knows what closed. Marketing becomes an expense, not an investment.
03
You have leads, but no sales or quality
High volume, low intent. The team burns hours filtering the curious instead of closing real buyers.
04
You have a team, but no processes or tools
Missing follow-up, scoring, legal and banking support. Opportunities cool off between calls.
What does it costnot to sellone month?
$8K – $20K
in fixed monthly sales-team salaries
6 – 18 months
average to build and make that team profitable
40 – 60 %
of media and tooling budget that gets wasted without returns
Developer clients
Developers already working with us.
Frequently asked
What we usually get asked.
What project sizes do you work with?
From projects with a dozen units to large-scale developments. What matters is that the inventory meets our standards and is exclusive.
How is the commission structured?
Pay-against-sales model. Low entry cost, high strategic value from day one, and a scheme that scales as goals are met.
Do you work on exclusivity?
Yes. Given the investment we make in strategy, media and sales team, we only manage exclusive inventory that meets our standards.
At what stage should we hire you?
Ideally before commercial launch. We can enter in pre-sale, construction or finished inventory, but the earlier we calibrate price and narrative, the better the absorption.
Who owns the lead database?
The developer. All data stays in the partner's CRM or is delivered in standard format at the end of the relationship. No contact lock-in.
What happens with our existing sales team?
It integrates into the process. We bring methodology, tools and extra capacity without breaking the existing structure. Often, we train and enhance the current team.